Ham On Rye Theater Lives Up To Betson’s Expectations By Earning Record Revenues At Six Flags

June 4, 2001. Austell, Georgia. The new interactive attraction from Ham On Rye Technologies, Inc. (St. Louis, MO) is earning record revenues for products in its price range. The Ham On Rye Theater, winner of the Best New Product award at IAAPA 2000, is in operation at Six Flags Over Georgia and other locations in the U.S.

The 20-player attraction, affordably priced at $165,000, is earning over $2,250 per day on the average, and approximately $250 per hour of operation. On Saturdays, revenues have been over $4,000 per day.

According to Peter Betti, Chairman of H. Betti Enterprises, “We saw the early potential in this new product, and selected Six Flags Over Georgia as the location to place our first unit. We’re satisfied that consumers are responding to this very unique entertainment medium at the levels we had hoped for.”

“We’re very pleased that our product is proving itself with strong revenues, even during the early off-peak season at Six Flags,” stated Ham On Rye President Randy Sprout. “The revenues are also showing a steady increase, as we would expect as we move into the peak summer months. We expect our daily average to top $2,500 by season’s end.”

John Odum, Six Flags Over Georgia’s Vice President and General Manager, compares Ham On Rye’s results to Six Flags’ standard benchmarks: “The Ham On Rye Theater to date has stunned us with it’s per-capita revenues. We typically look for a product in its class and price range to earn 7 to 11 cents per capita. The fact that it is consistently earning double this benchmark is absolutely unprecedented. Recently, during an all-day rainstorm, the unit earned 30-cents per cap! We are very excited about the potential of this product in the amusement industry.”

Ham On Rye has also measured demographic interest in the attraction, and the results have proven the Ham On Rye Theater to have an exceptionally broad interest level among all age and gender groups, from 5 to 65. Exit surveys have shown an over 95% positive response among all demographic groups.

Six Flags Over Georgia visitors interact physically and verbally with the pirate adventure “Crossbones and Scalawags”

Ham On Rye is the frontrunner in high-capacity immersive entertainment for theme parks, LBE, family entertainment centers, casinos, museums, corporate marketing events, and other entertainment venues. The ten-year old company was first known as Horizon Entertainment, the original exclusive distributor of the Virtuality™ VR entertainment system, and became Ham On Rye in 1995, specializing in immersive corporate marketing until its launch into entertainment.