Six Flags Ends Revenue Shares Mid-Season To Make Direct Purchases Of Three Ham On Rye Theaters

August 19, 2001. St. Louis, Missouri. Six Flags, Inc. has purchased three Ham On Rye Theaters for its parks in Georgia, Chicago, and St. Louis. The three theaters, originally intended to be installed on a revenue share arrangement, were purchased directly after Six Flags’ executives realized the income potential of the theater, as demonstrated at Six Flags Over Georgia.

Randy Sprout, Ham On Rye’s President, explains the decision: “Six Flags has been carefully observing our Georgia revenue share operation since it was installed in May. The financial performance has exceeded their expectations, and so to them, the product has proven itself enough to purchase it directly. We anticipate that it is the first step in their plans to roll out this exciting and unique attraction to a large number of their parks.”

Executive Vice President, Susan Sprout, expresses her appreciation for Six Flags’ endorsement of the product. “Six Flags has shown great vision and willingness to experiment with new technologies, and has given the Ham On Rye Theater the opportunity to show its earning potential. We understand that Six Flags’ decision to purchase the 3 units outright and end the revenue shares, especially mid-season, shows that Six Flags is convinced.”

The 20-player attraction, affordably priced at $165,000, has earned over $182,000 in just 84 continuous days of operation (average $15,169 per week) in Georgia during the revenue share program with Six Flags. The Ham On Rye Theater was the winner of the Best New Product award and the Image award at IAAPA 2000.

Ham On Rye is the frontrunner in high-capacity immersive entertainment for theme parks, LBE, family entertainment centers, casinos, museums, corporate marketing events, and other entertainment venues. The ten-year old company was first known as Horizon Entertainment, the original exclusive distributor of the Virtuality™ VR entertainment system, and became Ham On Rye in 1995, specializing in immersive corporate marketing until its launch into entertainment.